The Brains Behind Great Ad Campaigns

ISBN:0742555518

ISBN13:9780742555518

Publisher:Rowman & Littlefield Publishing Group, Incorporated

Authors:Margo Berman, Robyn Blakeman, Bergman/Blakeman

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The Brains Behind Great Ad Campaigns Description

The Brains Behind Great Ad Campaigns 0 Edition Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
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